MINNEAPOLIS, October 13, 2022 – FIt Butters, one of the fastest growing function food companies, continues to gain national recognition and distribution with an agreement with Giant Eagle Supermarkets to be carried nationally at their store locations.
The new partnership with Giant Eagle and FIt Butters will see three flavors of FIt Butters being carried across the Giant Eagle store network in the health foods set. FIt Butters Monster Cookie peanut butter, Chocolate Peanut Butter Cup cashew almond butter and Cinnamon Sugar Cookie cashew almond butter, a vegan butter, will roll out onto Giant Eagle store shelves beginning November 2022.
"FIt Butters is a brand for everyone, but we also understand that to put this brand in the best position to win, we need the best partners," said Ryan Bucki, FIt Butters CEO. "From my time with General Mills I became very familiar with the retail landscape in US Food, and Giant Eagle was always a brand that I respected and admired. It is a true honor and a privilege to work with such a wonderful legacy brand."
Giant Eagle will be the first major US retailer to receive the new look FIt Butters packaging. FIt Butters made a decision to refresh the packaging in the summer of 2022. The new packaging features more emphasis on flavor and less on brand.
"It is crazy to think that just over two years ago Danielle [Bucki] and I created this brand from our small 1,000 square foot apartment in Minneapolis," said Ryan, "now we are being carried across the country in major retailers where we can reach more healthy minded people who do not want to sacrifice the flavors they love."
About FIt Butters
FIt Butters are premium nut butter spreads that promote a fit, healthy and active lifestyle. Whether you’re an athlete, a bodybuilder, a soccer mom or just someone who cares about their health and wellness, FIt Butters are for you. FIt Butters are formulated using a unique blend of nuts, flavors, textures, inclusions, healthy fats (coconut oil / MCT) and high-quality, complete protein from either whey protein isolate or plant-based protein. FIt Butters products can be found at over 1,300 retail locations nationwide, online at FItButters.com and at Amazon.
About Giant Eagle
Giant Eagle, Inc., ranked among the top 40 on Forbes magazine’s largest private corporations list, is one of the nation’s largest food retailers and distributors with approximately $9.7 billion in annual sales. Founded in 1931, Giant Eagle, Inc. has grown to be a leading food, fuel and pharmacy retailer in the region with more than 470 stores throughout western Pennsylvania, north central Ohio, northern West Virginia, Maryland and Indiana.