FIt Butters Becomes Premium Nut Butter Choice for Coborns

FIt Butters Becomes Premium Nut Butter Choice for Coborns

FIt Butters Coborns

MINNEAPOLIS, December 30, 2022 – FIt Butters rounds out their extremely successful 2022 year with an agreement that will bring four flavors of the premium nut butter to all Coborn and Coborn owned locations in the midwest.

Corborns and FIt Butters began conversation to bring the FIt Butters' brand to Coborns back in 2020 when the brand launched. After over two years of conversation and watching market trends and data, Coborns agreed to bring in four flavors of FIt Butters across all their Coborns, Marketplace Foods and Cashwise branded locations. FIt Butters Cinnamon Sugar Cookie, Rory's Cookie Monster Madness, Chocolate Chip Cookie Dough and Monster Cookie will be able to be purchased at nearly 60 Coborn Inc. owned locations.

"Coborns has done a great job of curating a grocery set featuring emerging brands and better-for-you options. This one was really sweet for me as I have been having conversations with them for over two years." Ryan Bucki, CEO of FIt Butters said. "Being able to expand our midwestern roots with one of the best retailers in the country is such an achievement for both of our brands."

Coborns operates 29 Coborns stores, 19 Cashwise locations (not including their liquor only stores), six Tadych’s Marketplace Foods and four Marketplace Foods across four states in Michigan, Minnesota, North Dakota, South Dakota and Wisconsin.

"I said from the get go that we are not a transactional brand. Our brand is built on relationships, and over the course of two years with Coborns we've created and molded one of the strongest relationships between vendor and retailer in the country. To be able to kickstart our 2023 year with our initial shipment to Coborns is a dream-come-true." Ryan said.

FIt Butters will begin shipping to Coborns in mid-January. The flavors of Fit Butters going into Coborns will feature the brand's own protein powders, which was recently finalized in 2022.

About FIt Butters
FIt Butters are premium nut butter spreads that promote a fit, healthy and active lifestyle. Whether you’re an athlete, a bodybuilder, a soccer mom or just someone who cares about their health and wellness, FIt Butters are for you. FIt Butters are formulated using a unique blend of nuts, flavors, textures, inclusions, healthy fats (coconut oil / MCT) and high-quality, complete protein from either whey protein isolate or plant-based protein. FIt Butters products can be found at over 1,500 retail locations nationwide, online at and at Amazon.

About Coborn’s, Inc.
St. Cloud, Minn.-based Coborn’s, Inc. is a 100-year-old employee-owned grocery retailer with nearly 9,300 employees and 59 grocery stores across Minnesota, North Dakota, South Dakota and Wisconsin under the Coborn’s, Cash Wise Foods, Marketplace Foods and Hornbacher’s banners. Coborn’s, Inc. also owns liquor and pharmacy locations. To support its 130 various retail business units, Coborn’s, Inc. operates its own central bakery, dry cleaning facility and grocery distribution center. In 2021, Coborn’s, Inc. was recognized by the Shelby Report Midwest as their Retailer of the Year.

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