FIt Butters Launching Into All Meijer Stores

FIt Butters Launching Into All Meijer Stores

MINNEAPOLIS, July 26, 2023 – FIt Butters continues to be the fastest growing nut butter brand in the United States. FIt Butters and Meijer have reached an agreement to bring the brand and three flavors across all 263 locations.

FIt Butters is having a massive 2023. The brand launched earlier this year into all Coborns (60 locations in the midwest) and into1,300+ Publix locations. FIt Butters also announced they will be launching nationwide into 1,300 Walmart locations this fall. Meijer, another reputable and credible retailer, put their faith in the fastest growing nut butter brand by agreeing to bring in Rory's Cookie Monster Madness cashew butter, Chocolate Chip Cookie Dough cashew butter and Chocolate Peanut Butter Cup cashew almond butter starting in September.

"We don't want to be everywhere. We want to be selective on our retail partners," said FIt Butters CEO Ryan Bucki. "Meijer is a brand that I have admired since I got into the food space many years ago. The shopper experience is next-level. The products curated by their team of professionals are the best in each category. It is an honor to be among those brands within these walls."

Meijer operates 262 stores across six states in the midwest. Meijer stores can be found in Michigan, Indiana, Illinois, Ohio, Kentucky, and Wisconsin.

“I am midwest born and raised. To be able to expand our footprint to my 'local' territory is just a privilege for our brand," Ryan said. "Meijer and FIt Butters are truly a match made in food and retail heaven. Meijer is a privately owned family ran business. We are a privately owned, family ran business. Family is one of Meijer's core values, and it is our number one core value. Family is everything. This was meant to be, and we are so excited to get started!"

FIt Butters will officially launch in Meijer in late September. You will be able to find FIt Butters in the main peanut butter (nut butter) aisle.

About Fit Butters

FIt Butters are premium nut butter spreads that promote a fit, healthy and active lifestyle. Whether you’re an athlete, a bodybuilder, a soccer mom or just someone who cares about their health and wellness, FIt Butters are for you. FIt Butters are formulated using a unique blend of nuts, flavors, textures, inclusions, healthy fats (coconut oil / MCT) and high-quality, complete protein from either whey protein isolate or plant-based protein. FIt Butters products can be found at over 4,000 retail locations nationwide, online at, and Amazon.

About Meijer

Meijer is a Grand Rapids, Mich.-based retailer that operates more than 500 supercenters, neighborhood markets and Express locations throughout MichiganOhioIndianaIllinoisKentucky and Wisconsin. A privately-owned and family-operated company since 1934, Meijer pioneered the "one-stop shopping" concept and has evolved through the years to include expanded fresh produce and meat departments, as well as pharmacies, comprehensive apparel departments, pet departments, garden centers, toys and electronics. For additional information on Meijer, please visit Follow Meijer on Twitter at and or become a fan at

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