MINNEAPOLIS, February 15, 2023 – FIt Butters continues to build momentum and grow distribution as the brand announces an agreement with Publix Supermarkets to bring three flavors across the supermarket’s network of stores, totaling more than 1,300, in May 2023.
FIt Butters and Publix Supermarkets first discussed a potential agreement in 2021, less than two years after FIt Butters launched. After maintaining an open line of communication, and watching market trends and data, Publix Supermarkets has agreed to bring in three everyday flavors (Rory’s Cookie Monster Madness cashew butter, Chocolate Peanut Butter Cup cashew almond butter and Cinnamon Sugar Cookie vegan cashew almond butter) with the opportunity to carry FIt Butters seasonal flavors across their more than 1,300 supermarket locations.
“Publix Supermarkets is one of the worlds most admired companies,” said Ryan Bucki, FIt Butters CEO, “It’s a company and retailer we looked at from the very beginning and said to ourselves, ‘this would be a dream come true for us,’ and less than three full years in, that dream is becoming a reality.”
Publix Supermarkets operates more than 1,300 retail locations in Florida, Georgia, Alabama, Tennessee, South Carolina, North Carolina, and Virginia. Publix is the largest employee-owned company in the US with more than 230,000 employees.
“We couldn’t be more elated to partner with Publix Supermarkets to bring three of our delicious flavors to their amazing network of stores. The Publix shopper craves better-for-you products, and this May we are going to give them the better-for-you nut butter with FIt Butters,” Ryan said.
FIt Butters will officially launch in Publix Supermarkets beginning in May 2023.
About Fit Butters
FIt Butters are premium nut butter spreads that promote a fit, healthy and active lifestyle. Whether you’re an athlete, a bodybuilder, a soccer mom or just someone who cares about their health and wellness, FIt Butters are for you. FIt Butters are formulated using a unique blend of nuts, flavors, textures, inclusions, healthy fats (coconut oil / MCT) and high-quality, complete protein from either whey protein isolate or plant-based protein. FIt Butters products can be found at over 1,500 retail locations nationwide, online at FItButters.com and at Amazon.
About Publix Supermarkets
Publix, the largest employee-owned company in the U.S. with more than 230,000 associates, currently operates 1,305 stores in Florida, Georgia, Alabama, Tennessee, South Carolina, North Carolina and Virginia. For 25 consecutive years, the company has been recognized by Fortune as a great place to work. In addition, Publix’s dedication to superior quality and customer service is recognized among the top in the grocery business. For more information, visit the company’s newsroom at corporate.publix.com/newsroom.