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MINNEAPOLIS, March 9, 2021 – One of the fastest growing functional food companies, FIt Butters, just increased their distribution with a national rollout at Hy-Vee, a Midwestern regional grocery store chain.
The new agreement between FIt Butters and Hy-Vee will see FIt Butters products be available to all 240 Hy-Vee retail locations starting in Spring 2021. Hy-Vee has brought in three flavors of the rapidly growing FIt Butters in Chocolate Peanut Butter Cup, Crunchy Peanut Butter and Jelly (vegan) and Monster Cookie. Hy-Vee operates over 240 retail locations across eight Midwestern states including Minnesota, Wisconsin, Iowa, Nebraska, Illinois, Kansas, Missouri, Nebraska and South Dakota.
“When I launched FIt Butters in 2020, I had my eye on Hy-Vee as a great potential partner for the brand.” Says FIt Butters’ CEO Ryan Bucki. “Hy-Vee not only has a local presence in the Minneapolis/St. Paul area, they also have a commitment to health and wellness and premium products for their customers. Their dedication to serving the customer through an exceptional customer experience, premium products and competitive prices made them the must-have for us at FIt Butters.”
FIt Butters are not new to Hy-Vee. The brand has been available in about 20 of the Hy-Vee stores since August 2020. The FIt Butters team went store-to-store to prove their concept and product to the grocery chain. Sales and customer demand lead to the decision to rollout the brand to all 240 Hy-Vee locations.
About FIt Butters
FIt Butters are premium nut butters that promote a fit, healthy and active lifestyle. Whether you’re an athlete, a bodybuilder, a soccer mom or just someone who cares about their health and wellness, FIt Butters are for you. FIt Butters are formulated using a unique blend of nuts, flavors, textures, inclusions, healthy fats (coconut oil / MCT) and high-quality, complete protein sources from nationally known sports nutrition companies. FIt Butters is the only nut butter brand on the planet to disclose the brand, source and flavor of protein being used in each of their products. FIt Butters products can be found at over 500 retail locations nationwide, online at FItButters.com and at Amazon.
Hy-Vee, Inc. is an employee-owned corporation operating more than 275 retail stores across eight Midwestern states with sales of $11 billion annually. The supermarket chain is synonymous with quality, variety, convenience, healthy lifestyles, culinary expertise and superior customer service. Hy-Vee ranks in the Top 10 Most Trusted Brands and has been named one of America’s Top 5 favorite grocery stores. The company’s more than 88,000 employees provide “A Helpful Smile in Every Aisle” to customers every day. For additional information, visit www.hy-vee.com.