FIt Butters Launches in Vitamin Shoppe

FIt Butters To Launch In 720 Vitamin Shoppe Stores and Online In Summer 2021

FIt Butters To Launch In Vitamin Shoppe

MINNEAPOLIS, February 4, 2021 – In less than a year as a brand, FIt Butters received commitment from The Vitamin Shoppe to place five flavors in all corporate Vitamin Shoppe locations and online.

The commitment for The Vitamin Shoppe will see five flavors of FIt Butters be carried in 720 retail locations across the United States as well as online at The Vitamin Shoppe will carry four top selling FIt Butters flavors as well as an exclusive flavor developed specifically for Vitamin Shoppe. Starting on June 20, 2021, Vitamin Shoppe customers will be able to purchase Rory’s Cookie Monster Madness (Cookies & Cream) Cashew Butter, Monster Cookie Peanut Butter, Birthday Cake Cashew/Almond Butter, Crunchy Peanut Butter and Jelly Peanut Butter and The Vitamin Shoppe exclusive Banana Maple French Toast Cashew/Almond Butter featuring the #1 selling plant protein at The Vitamin Shoppe Ambrosia Collective’s Planta Banana Maple French Toast plant protein.

“We are so appreciative of the commitment we received from The Vitamin Shoppe,” says FIt Butters CEO and Co-Founder Ryan Bucki. “Shoppe’s 360-degree approach to health and wellness is unmatched in the industry. Their commitment to carrying top-of-the-line premium functional foods proves that. We could not be happier with this partnership. We look forward to growing with our partners at Vitamin Shoppe and cannot wait to bring these five amazing flavors to 720 retail locations across our great country.” 

FIt Butters gained popularity in the health and fitness industry becoming the only nut butter on the planet to disclose the brand, source and flavor of protein powder being used in their nut butters. Strategic partnerships with nationally known brands like NutraBio, Nutrex Research, Core Nutritionals and the Ambrosia Collective separated FIt Butters from other health-focused nut butters.

About FIt Butters®
FIt Butters are premium nut butters that promote a fit, healthy and active lifestyle. Whether you’re an athlete, a bodybuilder, a soccer mom or just someone who cares about their health and wellness, FIt Butters are for you. FIt Butters are formulated using a unique blend of nuts, flavors, textures, inclusions, healthy fats (coconut oil / MCT) and high-quality, complete protein sources from nationally known sports nutrition companies. FIt Butters is the only nut butter brand on the planet to disclose the brand, source and flavor of protein being used in each of their products. FIt Butters products can be found at over 250 retail locations nationwide, online at and at Amazon.

About The Vitamin Shoppe®
The Vitamin Shoppe®, a subsidiary of Franchise Group Inc. (NASDAQ: FRG), is an omni-channel specialty retailer and wellness lifestyle Company with the mission of providing customers with the most trusted products, guidance, and services to help them become their best selves, however they define it. Based in Secaucus, New Jersey, the Company offers a comprehensive assortment of nutritional solutions, including vitamins, minerals, specialty supplements, herbs, sports nutrition, homeopathic remedies, green living products, and natural beauty aids. In addition to carrying products from approximately 700 national brands, The Vitamin Shoppe offers products from its proprietary brands within its owned and wholesale channels, including: The Vitamin Shoppe®, Vthrive The Vitamin Shoppe™, BodyTech®, BodyTech® Elite, fitfactor Weight Management System™, fitfactor KETO™, plnt®, ProBioCare®, and True Athlete®. The Company conducts business through over 715 company-operated retail stores under The Vitamin Shoppe and Super Supplements banners, and via its website,


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