MINNEAPOLIS, November 30, 2022 – FIt Butters continues to expand their distribution with an agreement that will bring two flavors of the fastest growing functional nut butter company to Wegmans Food Markets in 2023.
The new agreement between FIt Butters and Wegmans will see two flavors of FIt Butters across all Wegmans locations. FIt Butters Monster Cookie peanut butter and Chocolate Peanut Butter Cup cashew almond butter will start appearing on Wegmans shelves starting in January 2023.
"No matter who you are, no matter what you do, FIt Butters is here to fuel you," said Ryan Bucki, CEO of FIt Butters. "But in order to be "here" for the people, we need to expand our distribution. Wegmans is a fantastic partner and an absolutely beautiful store and shopping experience. Wegmans' mission is to help people live healthier, better lives through exceptional food. We are honored and excited to be part of that exceptional food experience for the Wegmans consumer."
Wegmans puts an emphasis on innovation with their product curation, a positive shopping experience for their customers and a true sense of family among their employees and community.
"It was very important for us from our start back in 2020 to align with retailers who shared similar values as us," Ryan said. "Family is our number one core value, and Wegmans is a family company. The fact that they put an emphasis on innovation and health-forward products makes this a match made in heaven. We couldn't be more excited to have our products showcased for all to see at Wegmans Food Markets."
About FIt Butters
FIt Butters are premium nut butter spreads that promote a fit, healthy and active lifestyle. Whether you’re an athlete, a bodybuilder, a soccer mom or just someone who cares about their health and wellness, FIt Butters are for you. FIt Butters are formulated using a unique blend of nuts, flavors, textures, inclusions, healthy fats (coconut oil / MCT) and high-quality, complete protein from either whey protein isolate or plant-based protein. FIt Butters products can be found at over 1,500 retail locations nationwide, online at FItButters.com and at Amazon.
Wegmans Food Markets, Inc. is a regional supermarket chain with 109 stores located along the east coast. The family company, recognized as an industry leader and innovator, celebrated its 100th anniversary in 2016. Wegmans has been named one of the ‘100 Best Companies to Work For’ by FORTUNE magazine for 25 consecutive years, ranking #3 in 2022. The company also ranked #5 for corporate reputation among the 100 most visible companies, according to the 2022 Axios Harris Poll 100 Reputation Quotient® study.